Digitalization is changing the chemical industry and as Lakemeyer states that even though the share of marketplaces in Europe is still quite small, the chemical industry is one of the fastest-growing industries within Europe. “The European market is 500 billion euro big, so we are convinced that some single industries within the big market will have a chance to build their marketplace” and PINPOOLS wants to be part of this in the future.
The marketplace has covered industries such as paints, coatings, construction, food, and feed. Regarding the product categories, solvents have the greatest demand on PINPOOLS platform. The online sales for specialty and commodity products Lakemeyer describes the different answers when asked from ten suppliers. He also emphasizes the importance of educating the salespeople for digital sales and therefore the online sales of specialty products are possible as well as the commodities. The right kind of mindset for digitalization within the organization and educating employees makes them excited about digital sales.